Blue Zones are regions of the world where people live much longer than average. These zones are spread around the world. It was discovered that the people inhabiting these zones share lifestyle characteristics that contribute to their longevity, one of them being a plant-based diet.

During the CROP Innovation & Business Meet-up on September 19th latest insights will be shared about blue zone living by Michel Poulain, first to discover the blue zones, plant-based innovations and the impact on our health in an open innovation climate with amongst others Rob Hamer, Unilever, John Apesos, GrowX and pitches by KeyGene of their most promising crop developments.